All 50+ Visual Formats
Every format Canvora supports and when to use each one
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All 50+ Visual Formats
Canvora isn't just for Instagram posts. We support over 50 different formats across social media, video platforms, marketing materials, and more. Here's the complete breakdown—organized by category so you can find exactly what you need.
Social Media Posts
These are your everyday social graphics. Each platform has specific dimensions that work best in their feeds.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Feed Post | 1:1 | Standard square posts, quote graphics, announcements |
| Portrait Post | 4:5 | Takes up more feed space, great for tips and lists |
| Landscape Post | 16:9 | Wide shots, panoramic content |
| Story | 9:16 | Full-screen vertical stories, Reels covers |
| Carousel Slide | 1:1 | Multi-slide educational content |
Pro tip: Portrait posts (4:5) often outperform squares because they take up more screen real estate as people scroll.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Single Post | 16:9 | Standard feed posts, link previews |
| Square Post | 1:1 | Stand-out graphics that break the pattern |
| Portrait Post | 4:5 | Mobile-optimized, more visible |
| Article Header | 16:9 | Featured images for LinkedIn articles |
| Document Slide | 1:1 | Carousel-style documents (PDF uploads) |
| Company Banner | 21:9 | Company page header |
| Personal Banner | 4:1 | Profile background image |
Pro tip: LinkedIn document carousels (uploaded as PDFs) get significantly more reach than regular posts. They're essentially slideshows that people swipe through.
Twitter/X
| Format | Aspect Ratio | Best For |
|---|---|---|
| Single Image | 16:9 | Standard tweet images |
| Two Images | 7:8 each | Side-by-side comparisons |
| Header | 3:1 | Profile banner |
Pro tip: Twitter crops images in the timeline. Keep important content centered and don't put text at the very edges.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Feed Post | 16:9 | Standard posts, link previews |
| Square Post | 1:1 | Higher engagement format |
| Story | 9:16 | Facebook Stories |
| Cover Photo | 21:9 | Page cover image |
| Event Cover | 16:9 | Event header images |
| Group Cover | 16:9 | Group header images |
TikTok
| Format | Aspect Ratio | Best For |
|---|---|---|
| Video Cover | 9:16 | Custom thumbnail for videos |
| Profile Photo | 1:1 | Account avatar |
| Format | Aspect Ratio | Best For |
|---|---|---|
| Standard Pin | 2:3 | Regular pins, best performing ratio |
| Long Pin | 9:19 | Infographics, step-by-step guides |
| Square Pin | 1:1 | Product showcases |
| Board Cover | 1:1 | Board thumbnail images |
Pro tip: Longer pins get more saves. If you're creating how-to content, the 9:19 format lets you fit all the steps in one image.
Threads
| Format | Aspect Ratio | Best For |
|---|---|---|
| Post Image | 1:1 | Standard Threads posts |
| Portrait | 4:5 | More visual impact |
Video Thumbnails
Thumbnails are often the difference between someone clicking your video or scrolling past. These need to grab attention instantly.
YouTube
| Format | Aspect Ratio | Best For |
|---|---|---|
| Thumbnail | 16:9 | Video preview images |
| Channel Banner | 16:9 | Channel art (displays differently on devices) |
| End Screen | 16:9 | Subscribe/watch more overlays |
Pro tip: YouTube thumbnails that include faces with clear expressions, bold text (3-5 words max), and high contrast colors tend to perform best.
Vimeo
| Format | Aspect Ratio | Best For |
|---|---|---|
| Thumbnail | 16:9 | Video preview |
| Channel Header | 4:1 | Channel branding |
Course Platforms
| Format | Aspect Ratio | Best For |
|---|---|---|
| Course Thumbnail | 16:9 | Teachable, Thinkific, Kajabi |
| Lesson Thumbnail | 16:9 | Individual lesson previews |
| Course Card | 16:9 | Course listing images |
Blog & Website
Graphics for your own properties—blog posts, landing pages, and website elements.
Blog Graphics
| Format | Aspect Ratio | Best For |
|---|---|---|
| Featured Image | 16:9 | Blog post headers, OG images |
| Wide Banner | 4:1 | Section headers |
| In-Post Image | 4:3 | Images within article content |
| Sidebar Banner | 1:2 | Sidebar promotions |
Website Elements
| Format | Aspect Ratio | Best For |
|---|---|---|
| Hero Image | 16:9 | Above-the-fold website headers |
| CTA Banner | 3:1 | Call-to-action sections |
| Feature Card | 3:2 | Feature highlights |
| Testimonial Card | 2:1 | Customer quote graphics |
Email Marketing
Graphics sized for email clients, which have their own quirks and limitations.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Email Header | 3:1 | Top-of-email branding |
| Email Hero | 3:2 | Main email image |
| Email Banner | 4:1 | Promotional strips |
| Newsletter Image | 16:9 | In-newsletter graphics |
Pro tip: Email graphics use standard aspect ratios optimized for reliable display across email clients.
Presentations & Documents
Professional materials for decks, proposals, and internal communications.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Slide (16:9) | 16:9 | Standard presentation slides |
| Slide (4:3) | 4:3 | Traditional slide format |
| Document Header | 4:1 | Report/proposal headers |
| Infographic | 2:5 | Data visualization, process flows |
Ads & Promotions
Formats for paid advertising across platforms.
Digital Ads
| Format | Aspect Ratio | Best For |
|---|---|---|
| Facebook/Instagram Ad | 1:1 | Feed ads |
| Facebook/Instagram Story Ad | 9:16 | Story placements |
| Google Display (Medium) | 6:5 | Common web banner |
| Google Display (Leaderboard) | 8:1 | Top-of-page banners |
| Google Display (Large) | 6:5 | High-visibility placements |
Other Promotional
| Format | Aspect Ratio | Best For |
|---|---|---|
| Podcast Cover | 1:1 | Podcast artwork (scales down) |
| Webinar Promo | 16:9 | Event promotion graphics |
| Product Hunt | 5:3 | Product Hunt launch graphics |
Print-Ready Formats
For physical materials—these export at higher resolution for printing.
| Format | Dimensions | Best For |
|---|---|---|
| Business Card | 3.5" × 2" | Print-ready business cards |
| Flyer (Letter) | 8.5" × 11" | Standard flyers |
| Poster (18×24) | 18" × 24" | Event posters |
| A4 Document | 210 × 297mm | International standard |
Quote & Text Graphics
Specialized formats for quote-based content.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Quote Card (Square) | 1:1 | Shareable quotes for any platform |
| Quote Card (Portrait) | 4:5 | More text space |
| Quote Card (Story) | 9:16 | Story-formatted quotes |
| Stat Graphic | 1:1 | Data callouts and statistics |
How to Choose the Right Format
Not sure which format to use? Here's a quick decision guide:
For maximum reach on social: Start with Instagram square (1:1) and LinkedIn (16:9). These two cover most bases.
For engagement: Carousels and document slides consistently outperform single images. If your content can be broken into steps or points, go multi-slide.
For video content: Always create custom thumbnails. A good thumbnail can double your click-through rate compared to an auto-generated one.
For your website: Match the format to where it'll appear. Hero images need 16:9 aspect ratio, while in-content images work well with 4:3.
When in doubt: Generate multiple formats at once. Canvora makes it easy, and you'll have options ready for wherever you want to share.
Want to learn more about specific platforms? Check out our social media guide or YouTube thumbnail guide.
Continue reading
Carousels & Presentations
Create multi-slide content that keeps people engaged from first swipe to last
Email Marketing Graphics
Create headers, heroes, and banners that make your emails impossible to ignore
Infographics & Data Visualization
Transform complex information into clear, shareable visual stories
Landing Page Visual Kit
Create a complete set of visuals for your landing page in one go