Landing Page Visual Kit

Launching a new product, service, or campaign? You need more than just a landing page—you need all the visual assets that go with it: social announcement graphics, ad creatives, email headers, OG images, and more.

This guide shows you how to use Canvora to generate a complete landing page visual kit from your landing page content.

What's in a Landing Page Visual Kit?

When you're promoting a landing page, you typically need:

For the page itself:

• Hero image or header graphic
• Feature highlight images
• Testimonial cards
• CTA banners

For social promotion:

• Announcement posts for Instagram, LinkedIn, Twitter
• Story graphics
• Carousel slides breaking down the offer

For ads:

• Facebook/Instagram ad creatives
• Google Display banners
• Retargeting visuals

For email:

• Launch announcement header
• Newsletter feature image
• Follow-up email graphics

For sharing:

• Open Graph image (what shows when the link is shared)
• Twitter card image

That's a lot of graphics. The traditional approach would take hours. With Canvora, you can generate most of this in one session.

Step 1: Prepare Your Content

Before you start generating, gather the key elements from your landing page:

The headline. What's the main promise? This becomes the foundation for most of your graphics.

Key benefits. Usually 3-5 main selling points. These work great as carousel slides or feature cards.

Social proof. Testimonials, stats, logos of companies you've worked with. These add credibility to your visuals.

The offer. What are you actually offering? Pricing, what's included, any urgency (limited time, limited spots).

A call-to-action. "Get started free," "Book a demo," "Join the waitlist"—whatever action you want people to take.

Here's an example of well-structured input:

Product: Canvora - AI-powered visual content generation

Headline: Transform any content into 50+ platform-ready visuals

Key benefits:
1. Turn blog posts into social media graphics in seconds
2. Automatic brand consistency across all platforms
3. Edit with natural language - just tell it what to change
4. 50+ formats for every major platform

Social proof:
- "Saved us 10 hours per week" - Marketing Director, TechCorp
- 4,000+ content creators using Canvora
- 94% of users see ROI in first month

Offer: Start free with 50 credits. Pro plans from $29/month.

CTA: Start creating for free

Step 2: Generate Your Core Assets

Start with the essentials—the graphics you'll definitely need.

Open Graph Image

This is crucial. It's what appears when anyone shares your landing page link on social media, Slack, or anywhere else that generates link previews.

Generate a 16:9 image that:

• Clearly shows what the page is about
• Includes your main headline or value proposition
• Features your branding
• Is readable at small sizes (it often displays quite small)

This single image probably gets more impressions than anything else you'll create.

Hero Section Graphic

If your landing page has a hero section with a visual element (not just text), generate a 16:9 hero image. This should be:

• Visually striking
• Supportive of your headline (not competing with it)
• On-brand

Social Announcement Set

Generate announcement graphics for your main platforms:

• Instagram (1:1) - Square post announcing the launch
• Instagram Story (9:16) - Vertical story version
• LinkedIn (16:9) - Professional announcement
• Twitter (16:9) - Tweet-ready graphic

For the copy, focus on the launch angle: "Just launched," "Now available," "Introducing"—create some excitement.

Step 3: Generate Supporting Assets

Now build out the supporting materials.

Feature Carousel

Take your 3-5 key benefits and generate a carousel:

• Slide 1: Hook that introduces the product
• Slides 2-5: One benefit per slide with supporting detail
• Final slide: CTA driving to the landing page

This works on Instagram, LinkedIn (as a document), and can be repurposed for presentations.

Testimonial Graphics

If you have testimonials, generate quote graphics for each:

• Include the quote, person's name, and their title/company
• Keep the design consistent across all testimonials
• These work great for social proof posts leading up to and after launch

Email Header

Generate a 3:2 email-optimized graphic for your launch announcement email. This should:

• Work at standard email width
• Be compelling enough to stop the scroll in an inbox
• Drive clicks to your landing page

Ad Creatives

If you're running paid promotion, generate:

• 1:1 for Facebook/Instagram feed ads
• 9:16 for story ads
• 6:5 and 8:1 for Google Display

Keep these focused on a single message—ads need to communicate fast.

Step 4: Create Variations

One set of graphics isn't enough for a full campaign. Generate variations:

Different angles:

• Benefit-focused ("Save 10 hours per week")
• Problem-focused ("Tired of spending hours on graphics?")
• Social proof-focused ("Join 4,000+ creators")
• Urgency-focused ("Limited time offer")

Different visuals:

• Various color treatments
• Different layouts
• With and without product screenshots

This gives you options to test and rotate throughout your campaign.

Organizing Your Kit

Once you've generated everything, organize it for easy access:

landing-page-kit/
├── open-graph/
│   └── og-image-1200x628.png
├── hero/
│   └── hero-1920x1080.png
├── social/
│   ├── instagram/
│   │   ├── post-1080x1080.png
│   │   └── story-1080x1920.png
│   ├── linkedin/
│   │   └── post-1200x627.png
│   └── twitter/
│       └── post-1200x675.png
├── carousel/
│   ├── slide-01.png
│   ├── slide-02.png
│   └── ...
├── testimonials/
│   ├── testimonial-01.png
│   └── ...
├── email/
│   └── header-600x400.png
└── ads/
    ├── facebook-1080x1080.png
    ├── story-ad-1080x1920.png
    └── display-300x250.png

Launch Day Checklist

Before you launch, make sure you have:

• Open Graph image uploaded to your landing page
• Hero graphic in place (if using)
• Social posts scheduled for announcement
• Email graphics ready in your email tool
• Ad creatives uploaded to ad platforms
• Carousel ready to post day-of or day-after

Tips for Better Results

Keep messaging consistent. Your landing page, social posts, ads, and emails should all tell the same story. Use similar headlines and value props across everything.

Use your brand kit. This ensures everything looks cohesive, which builds trust and recognition.

Generate more than you think you need. You'll want variations for A/B testing ads, refreshing social content, and following up after launch.

Think about the journey. Someone might see your ad, then your social post, then your email, then finally visit your landing page. Each touchpoint should reinforce the others.

Don't forget retargeting. Generate a few graphics specifically for people who visited but didn't convert. Different message, different angle.

Ready to create your landing page visual kit? Head to Create Visual and start with your landing page content.

Need help with specific formats? Check out our complete format guide.